Monday, May 9, 2016

What are your association’s tribes?


The other day I heard an interview with Mark Cuban (entrepreneur & owner of the Dallas Mavericks). He was being asked about the 2016 Presidential campaign and specifically about the phenomenon of the Trump and Sanders’ campaigns.

Cuban’s main point: Trump and Sanders are not running traditional political campaigns but rather exemplify the theory of tribes and the building of tribes.

Well, this made me think back to reading Seth Godin’s work and books on tribes. And, that if you could have 1,000 true fans, you could accomplish nearly anything.

I googled Godin and tribes and found this 2009 TED talk about tribes. Well worth watching.