Sunday, March 27, 2016

How will Gig Economy Impact Your Association?

Gig economy (some call it sharing economy) is growing rapidly.

According to a story in The Wall Street Journal, the number of workers in “alternative arrangements” has climbed to 16% of the U.S. workforce (from less than 10% in 2005).
  • WSJ’s reports that the Department of Labor has four categories of “alternative work” ... independent contractors, on-call workers, temporary workers and workers employed via contract firms. 
  • A study by Alan Krueger of Princeton and Lawrence Katz of Harvard shows “gig economy” workers are in manufacturing (11%); health and education (16%); public administration (10%).

A couple of examples from “our world” ...

  • I’ve been consulting with a small, national association. In reviewing its current management structure, I noticed that an outside contract employee consumed 21% of its total staff hours. 
  • Just before selling my AMC, a larger international corporation contracted with me to provide two staff for its business. We were able to (a) increase the salaries of the two staffers and (b) reduce the cost to the company. 

What does the gig economy mean to associations and other nonprofit organizations?

Friday, March 25, 2016

AAEA Search Announced

The American Agricultural Editors’ Association (AAEA) announces the opening of an executive search seeking a new management team to assume management of the association effective August 1, 2016.

AAEA has retained me conduct the search to replace Den Gardner of Gardner & Gardner Communications, who is retiring and has resigned the account on behalf of his firm.

I will assist an AAEA Search Committee in the search and selection process of an individual or company to perform AAEA staffing functions.

The request for proposals (RFP) is available on the ASAE Executive Search tab above Or, interested parties may request the RFP from me at

Tuesday, March 22, 2016

Is Wounded Warrior Project an Example of Too Much Money?

The CEO and COO of the Wounded Warrior Project were fired a few weeks ago over spending practices at one of the nation’s largest charitable organizations for veterans.

It appeared to stem negative stories circulated after reports by the New York Times and CBS-TV.  Stories such as these:
The story highlights two issues facing associations and nonprofits:
1) the “too much money” syndrome and
2) the challenge of news media reporting (or mis-reporting) on nonprofit finances

Monday, March 14, 2016

Cheap Marketing Ideas – Let’s Not Go There!

I’m one who looks to other professions/industries for ideas for our association clients.

When, sometimes, those ideas fall into the “let’s not do that” category.

I recently received this “junk mail check” – marked personal & confidential – from an outfit called “Cheap Tickets.”

Any association pulling this stunt will surely drive your association members dizzy.

Here are some ways this trick mailer goes wrong:

Tuesday, March 8, 2016

5 Great Reads About Association Marketing & Engagement

Some associations are struggling with maintaining and/or increasing membership. Others continue growing. Most are dealing with the transition from Boomers to Millennials.

Here are five awesome stories that offer ideas and tips for any association focused on membership expansion and engagement.

Snapchat Has Grown Up: What You Need To Know As A Marketer 
By Keith Quesenberry via Social Media Today

Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Cosmopolitan has reported that they get up to 3 million views a day via their Snapchat Stories. Are you still new to Snapchat and just don’t get it? Here are some Snapchat basics. Some of these are courtesy of technology reviewer Joanna Stern from The Wall Street Journal – yes, that's how grown up this social channel has become. 

Seven Ways to Increase Your Webinar Registrations
By Lauren Barber,

Webinars are a great tactic for generating leads, branding, and positioning your company as an industry expert. With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. In fact, 67% of buyers attend webinars when researching B2B purchases; moreover, webinars rank in the top three content formats, and they are among the most popular type of content for engaging prospects.