Sunday, November 15, 2015

Why Is Strategic Planning Repelling Association Boards?

“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” 
 – Carlos Brito, CEO of Anheuser-Busch InBev

A potential client called asking if I could facilitate a “deep dive session” on how to grow the association.

As we talked, I shared with him the “strategic intent process” I use with organizations seeking to envision their future and create steps to help them get there.

He said,“That’s it!”

Then, when reviewing my draft proposal, he said,“You need to remove ‘strategic’ from the proposal ... my board is not comfortable with strategic planning!”

This is NOT the first time I’ve heard skeptics of strategic planning. Over the last 10 years, 10-15 associations asking for proposals have asked me to use a phrase other than “strategic planning.”

Why is that?

Where have we failed association boards in sharing the importance of creating a strategic vision?

Do we need a new term? 

Or, a new process?

What say you?

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