Sunday, November 29, 2015

5 Great Articles on Association Membership

Choice Vs. Dual Membership
via CreditUnion Times

CUNA torn regarding decision to require local groups to belong to the national organization. If you are with a national association that has chapters or affiliated associations, follow this story.

A Roadmap for Quintupling Membership
By Joe Rominiecki via Associations Now

The American Association for the Advancement of Science has set a lofty goal: 500,000 members. Such radical growth requires full-scale re-envisioning of how the organization conducts its membership operations. Here’s how AAAS plans to get there.

What If There Were 100 Million Millennials? (Because There Are)
By Jamie Notter via Jamie Notter blog

So your choice is simple: either create an organization that makes sense in this new "Millennial era," or start to quickly fall behind those who do. It's not because the Millennials are the smartest or best generation (there is no "best" generation). They are just huge, and they are at the right place at the right time. If you're not creating a culture that is aligned with these changes, then you should be preparing for decline.

Why the Changes to LinkedIn Groups are Better for Your Users – and You
By Elizabeth Bookhultz via Social Fish

Here’s my advice:

  • Understand how each social media platform is intended to be used, and use it that way. 
  • Be user-centric. 
  • Reassess if LinkedIn Groups can help you meet your goals. 

Member Engagement: It’s Not About You
By Anna Caraveli and Elizabeth Engel, CAE via Jamie Notter blog

The truth is that associations cannot create engagement for our members. Rather, the members choose to become engaged because they perceive and experience value they need to succeed. Engagement is not about you. It does not depend on your achievements, “engagement” strategies, communications, benefits, or powers of persuasion. It depends on your ability to discover what matters most to your members at any given time and to facilitate their success at the outcomes and goals they seek to achieve.

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