Monday, October 12, 2015
Does Your Association Blog? Consistently?
I was looking for local attorneys for my mother-in-law (who is moving here next month) and came across a firm that included a blog on its website.
I clicked on the blog tab and was surprised (even disappointed) when the last post was dated in mid-2014. The firm started its blog and was posting once a month ... but, then abruptly stopped. Why?
Does your association blog? Regularly? What is your strategy?
Check your association’s website. I’m often surprised at how few association websites keep current. Old blog posts. “News” sections where the last “news” item is more than six months old.
Someone within the organization needs to “own” the blog and website and be responsible for keeping it current.