Sunday, October 25, 2015

5 articles for Association Executives

Generational Differences Are Real
By Jamie Notter via JamieNotter blog

In case you were wondering, there is actual historical theory that explains the generations. Before you write anything that declares generations to be a hoax, please read Generations, by William Strauss and Neil Howe. Okay, it's a huge book, so at least read their appendix devoted specifically to theory.

Why Are Some Words Better for Your Marketing?
By Andy Crestodina via Orbit Media Studios

Choose them carefully. The words we use matter. There are over 1,000,000 of them in the English language. Most of them are terrible for your marketing. Some work better. Much better. Some words are simple to understand. Others require a bit more work as they bounce around in the readers brain. They require more knowledge and education.

Why Associations Should Be Planning Their LinkedIn Exit Strategy
By Maggie McGary via Social Fish blog

It’s been a few months since I’ve written about why associations shouldn’t rely on LinkedIn Groups and speculated about whether LinkedIn is in the (albeit slow) process of phasing out the groups feature, but a few recent things have ramped up my suspicions and made me think that now is probably a good time for associations who rely on that feature to start thinking about an exit strategy–or at least a plan for what they’ll do when LinkedIn finally “comes out kills off groups instead of slowly bleeding them dry of all useful functionality.”

Every Culture Has A Base
By Jamie Notter via JamieNotter blog

The whole point of having a culture is to drive the success of the enterprise. Your culture (which does include your values) should be driving people to engage in specific behaviors that will make you more successful. What many do not realize, however, is there are two different layers to how your culture drives success: the top layer and the base. The top layer of your culture should be focused on your strategy and business model. But that top layer sits on top of a base. The base layer of your culture is less context-specific, and oriented more around what drives every organization's success in the current business environment.

Talking Points: Why Group Discussion Is a must for Meetings
By Samantha Whitehorne via AssociationsNow

A new study reveals that the number one reason people attend face-to-face events is to take part in group discussion. While not surprising, that finding serves as a good reminder for associations to create these opportunities at their conferences. Here’s how some are doing it.

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