Generational Differences Are Real
By Jamie Notter via JamieNotter blog
In case you were wondering, there is actual historical theory that explains the generations. Before you write anything that declares generations to be a hoax, please read Generations, by William Strauss and Neil Howe. Okay, it's a huge book, so at least read their appendix devoted specifically to theory.
Why Are Some Words Better for Your Marketing?
By Andy Crestodina via Orbit Media Studios
Choose them carefully. The words we use matter. There are over 1,000,000 of them in the English language. Most of them are terrible for your marketing. Some work better. Much better. Some words are simple to understand. Others require a bit more work as they bounce around in the readers brain. They require more knowledge and education.
Why Associations Should Be Planning Their LinkedIn Exit Strategy
By Maggie McGary via Social Fish blog