Monday, February 9, 2015

7 Best of Week Articles for Associations/Nonprofits



How Tweet It Is: Twitter is Becoming a Better Way to Offer Customer Service
By Maddie Grant via SocialFish.org

Trending companies like Hootsuite, a social media management system company, are using Twitter to field questions and complaints from consumers. Soda giant Mountain Dew is also joining the Twitter train. No longer used as a platform for quick-read headlines and tidbits of people’s thoughts, Twitter is now transforming into a tool for businesses to field customers’ calls.

What Disruptive Innovation Means
Via the Economist

In his book “The Innovator’s Dilemma.” Clayton Christensen used the term to describe innovations that create new markets by discovering new categories of customers. The “innovator’s dilemma” is the difficult choice an established company faces when it has to choose between holding onto an existing market by doing the same thing a bit better, or capturing new markets by embracing new technologies and adopting new business models.

The New Competitors You Should Worry About
By Anna Caraveli via The Demand Networks

What is the point of securing your borders with high walls when the enemy can easily fly over them? Most associations are focused on competing with other associations for market share, products and programs, while competitors from other industries have re-defined the concept of membership and are taking over associations’ markets. The thing is that association members do not live in an association vacuum, shielded from innovations in service delivery; new sources of value that favor interactivity and community rather than stand-alone products; 24/7 real time access—all the things that shape their expectations and habits.

Choosing Dogs and Nonprofit Board Members
By Hardy Smith via LinkedIn

The unique personality and physical characteristics of the breeds makes each one ideally suited for taking on some pretty demanding challenges. There are hunters, workers, leaders, protectors, and companions. The consideration process for choosing the right dog can be applied to finding a new nonprofit or association board member. What specific talents and abilities does your board need? What personality characteristics should be present to ensure someone will be a good fit?

You Don’t Define Engagement. They Do.
By Jamie Notter fvia SocialFish.org

Engagement is defined exclusively by the individual member (or customer, stakeholder, volunteer, etc.). It’s their engagement, not yours.

The Mission Statement Is Dead! Long Live the Mission Narrative!
By Eric J. McNulty via Strategy+Business

Editor’s Note: I’m not particularly fond of this but feel it is an important discussion for you.

The idea for this piece was rattling around in the back of my brain when I came across an interesting blog post on the Association for Talent Development’s site: “Why I Hate Mission Statements—But Love Missions.” The writer, Brad Federman, lays out many legitimate complaints about typical declarations: They have been wordsmithed into frothy blather, are too long to be remembered, and have little use beyond adorning the lobby wall. But Federman also argues, correctly, that a compelling mission has the power to shape a workplace and inform strategic and operational decisions. So what accounts for the disconnect? More importantly, how can it be bridged? The primary fault lies not in the “mission” but in the “statement.” A statement is a one-time aspirational exercise, which is usually crafted by an elite group of marketers or executives for customers or clients. Everyone involved feels good about the honeyed prose. And there are, of course, good mission statements. The best are crisp and straightforward—more Hemingway than Faulkner.

7 Revealing Steps to See if You Are Growing Millennial Leaders
By Ryan Derfler via LinkedIn

Many charities are not raising up millennial leaders internally. This is a disturbing trend that will affect the livelihood of organizations, first leading to a loss of relevancy as they fail to speak the language of younger generations, then loss of bright young talent who don't relate to the company, and finally a loss of donors who see a lack of a succession plan.

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