Monday, January 12, 2015

Turning a Game into a Signature Event

.I’m in North Texas today ... studying how one turns a football game into a signature national event.  Specifically, the first annual College Football championship.

The game between Oregon and Ohio State kicks off at 8:30 tonight.

The formation of this event offers some insight for associations.

The National Collegiate Athletic Association (NCAA) is the umbrella association for collegiate athletics. Yet, the College Football Playoff (CFP) operates outside the NCAA structure.

The 10 major football conferences (and Notre Dame) formed CFP LLC to manage the football playoffs. All is separate from the NCAA.

Many associations face the potential of the “big guys” pulling out of the organization. The big question is balancing the needs/desires of the “big members” with those of the “small members.”

It is not an easy task.

The NCAA “gave up” this even to its “big members.”

The other element I’m looking is how CFP LLC creates a signature event out of a football game. This is not a typical game linked to a long standing New Year’s bowl game.

It is a brand new event.

What culture and characteristics will emerge? What insights can associations – seeking to start a new event or conference – learn from CFP?

I hope to share those from the stadium and other venues. Stay tuned.

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