|National Urban League PSA on Common Core|
Target marketing. One-to-one marketing. Demographic marketing.
Communications and marketing designed to recruit members, generation donations or register attendees recognize the individual differences in the population we reach.
Yet, the concepts of the Common Core education system assume all children are equal.
Coming from a family of teachers, I may be more aware of education issues ... including the ongoing debate about “common core,” a topic impacting many associations.
The National Urban League has been airing a TV public service announcement (PSA) over the past few weeks made me think about this.
Rather than helping common core advocates, the PSA may actually illustrate the fallacies of the common core concept.