Thursday, October 16, 2014

The Power of Odd Numbers (Associations)



A local auto dealer has been running a tv commercial in which the staff sits frustrated in the board room waiting for the chairman to arrive. Meanwhile she is driving through the ranch in her new vehicle.

Cute commercial, right?

Not really.

I can’t help but think about all the wasted staff resources.

It, unfortunately, reminds me of staff meetings and board meetings that failed to start on time because we were waiting for a key person (or more) to arrive.

Some 30 years ago, a farmer shared a secret to getting meetings started on time:

Establish an “odd” starting time such as 8:01 or 12:29. Then, be sure to start at that time no matter who is in the room.

It works. 


My clients referred to it as “Central Drake Time.”

Odd times/numbers work in other areas too.

The photo above is about a $2.05 donation to the Fort Myers Rescue Mission for a complete Thanksgiving meal. Notice that the precision of this amount offers more meaning than if the mission had said $2.

You’ll see the same thing on infomercials asking for donations of $19 a month.

There is power in using “odd” numbers in your association work ... whether meeting times, member dues or donations.

Are you doing this?

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