Thursday, October 30, 2014

Replicating Association Success

Is your association still looking for the silver bullet?

Over the years, I’ve watched many associations constantly changing their programs and services ... on a continuous search for the “silver bullet.”

Makes me think of a Seth Godin quote:

“Highlighting what's working helps you make that happen more often.”

Godin’s advice parallels research that Chip and Dan Heath share in their book Switch:
  • They found that “finding the bright spots” and replicating them helps lead to change.
This seems to be great advice for associations ... especially those with successful programs or services.

For example, the Christmas SPIRIT Foundation is celebrating the 10th anniversary of its hugely successful Trees for Troops cause marketing program through which Christmas tree farmers donate farm-grown Christmas trees to military members. And, FedEx Freight delivers those trees to military families at bases around the U.S. and in war zones. While the Foundation has “tweeked” the program each year, they have maintained it and have now provided Christmas memories for more than 10,000 military families.

What is your association or non-profit doing to replicate successful programs or services?

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