Tuesday, October 7, 2014

6 Stories for Association Executives

New CEO? Five Ideas to Help You Thrive.
By Kerry Stackpole via Wired for Leadership

Every leader faces the inherent challenge of making their mark. None more so than a newly appointed CEO. When you are the new CEO, you face an emotional landscape that differs markedly from the otherwise already challenging task of just being a fresh face. As you take on the role and responsibilities from the previous leader, the hazards on the path to success grow exponentially. While many Board and Search committee members intellectually understand and will profess a desire to move the organization to the next-level, their hearts may still be entangled with the emotions of losing your predecessor as a longtime ally, confidante and in many instances friend.

Why is your content strategy failing?
By Maddie Grant via Social Fish

There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.  Don’t make these blunders.

Healthier Association, Higher Membership Performance
By Joe Rominiecki via AssociationsNow

NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. It all had to change. “We had to make a drastic shift, quickly,” she says.  Barely six months later, NAADAC had upgraded its association management system (IMPak), redesigned its website—complete with responsive design and a new logo for the association—and moved to an email platform (Informz) that integrated with its AMS. “We couldn’t do it piecemeal. It would not have had the same effect,” says Storie. “So we just bit the bullet, dipped into our reserves, and secured the capital we needed to be able to make these changes quickly.”
  • Managing data better.
  • Moving away from paper, in general. 
  • Beefing up renewal efforts. 
The Women Who STEM-ed Their Way to Power
By Leigh Gallagher via Fortune magazine

The women at the top of the 2014 Fortune Most Powerful Women list have a serious thing for engineering. And physics. And math. One strong trend the entire Most Powerful Women (MPW) team has noticed over the years is the shift in industry makeup of those at the very top of the list. When Fortune first started the list, the top ranks were consistently held by women in creative fields, like advertising, media and publishing. In 1999—the second year Fortune published its MPW list — Carly Fiorina, then CEO of Hewlett-Packard HPQ 1.43% , was the lone woman CEO in the male-dominated tech sector. Cut to this year’s list: The women at the top of the list run the bluest of blue chip firms, the biggest industrial and technology giants, and some of the largest companies in the Fortune 500.

8 Tips for Writing Like You Mean It
By @JAYCEE001 via Intercom blog

1. Speak with Authority
2. Be Yourself
3. Be Clear and Concise
4. Present Your Ideas Visually
5. Focus on Quality over Quantity
6. Write Intriguing Headings and Headlines
7. Punctuation Matters
8. Engage with Your Readers

Get to Know Generation Z: Marketing's Next Big Audience
By VerĂ³nica Maria Jarski via MarketingProfs.com

As a marketer, you most likely understand Millennials, but you also need to get to know the generation that follows: Generation Z. Generation Z makes up the largest percentage (25.9%) of the US population. They aren't even 21 years old yet, but already they are beginning to exhibit influence, consumption, and spending power. "Generation Z is mature, self-directed, and resourceful," according to the following infographic by Marketo. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments. Moreover, Generation Z embraces the DIY culture. Some 76% wish their hobbies would turn into full-time jobs, and 72% of high school students want to start their own businesses someday.

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