Thursday, September 4, 2014

Gen Y Challenging Traditional Way


In leading a session on generational changes for a small company, I listed some examples of organizations/industries taking a big hit from the generational shift from Boomers to Millenials.

They include:

Bowling:
  • participation down (from 60.2 million in 2007 to 45.3 million in 2012). 
Golf:
  • participation down (from 27.6 million in 2008 to 22.4 million in 2012). Number of rounds played: down. Number of golf courses: down (closing rate is 1 every 48 hours). (See the future of golf HBO show). 
Tennis:
  • participation down (from 18.6 million in 2008 to 17.0 million in 2012).
Jaycees & Service Clubs:
  • Drastic drops in total membership ... last I saw, the U.S. Jaycees membership has dropped from 200,000 to 25,0000.
College Football tickets:
  • See ADs struggle to keep college football a young person's game 
  • Is it simply a function of whether a team is winning or losing? Is it about where student seats are located? Has the fan experience gotten stale? Is it because attending a college football game essentially requires a full-day commitment? Is it because most college stadiums are not equipped with enough wireless connectivity to support the typical student's desire to Facebook and Instagram every moment of their lives?
  • "The likelihood of someone who didn't go to games when they're an undergrad becoming a fan at age 40 is probably one in a million," Pitt athletics director Steve Pederson said. "If you didn't participate at that time, I don't know why you'd begin later on in life."

Some associations and association execs are making changes to engage Millenials while others are ignoring what is happening around them.

For suggestions, I urge you to read Sarah Sladek’s new book “Knowing Y” ... and take her challenges.

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