Tuesday, September 16, 2014

6 Stories About Millennials & Associations

5 Surprising Reasons Millennials Join and Stay with Your Association
By Sarah Hill via Member Clicks

How do you get more Millennials in your association? Sure, networking and community good are very important to this up-and-coming generation, too, but they have other reasons for signing up and some of them may surprise you!

Outside Opinion: Millennials Frustrate HR Execs
By Sean Bisceglia via Chicago Tribune

This just in: New study on millennials. Text and you'll miss it. By 2020, millennials will make up 50 percent of the workforce. By 2025, that number is likely to reach 75 percent. Given the huge millennial population, companies must hire them in increasing numbers. A study this summer by my company, Scout Exchange, and Oracle HCM Users Group sheds light on what we can expect from this generation of Americans born between 1976 and 1994.

5 Ways to Get Generation X and Y Engaged with Your Association
By Donna Vieira via Association Marketer

Generation X and Y were brought up in a different world in comparison to the Baby Boomers and have different expectations for their associations. Perhaps for older members, joining an association was expected, and the choice wasn’t so wide. For younger generations, joining an association is an option and one that you need to make attractive if you want them to pay money to join you. These generations are used to quicker communications, easily accessible information, and getting their voices heard when they have something to say. Here are five steps you can take to get Generation X and Y engaged with your association, from before sign up to when they become members.

EDITOR’S NOTE: Gen X and Y are very different so don’t treat them the same. For example, most Gen Xers were in their mid-30s when social media became mainstream. Thus, they are more like Boomers than Ys when it comes to social media.

ADs Struggle to Keep College Football a Young Person's GameBy Dan Wolken, USA TODAY Sports

Lurking behind the boom that has seen college football grow into America's second-favorite sport is a trend that could very well be a warning 10, 15 or 20 years down the line.

Millennials Are Out-Reading Older Generations
By Adrienne Lafrance via The Atlantic

Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans.

Gen Y Challenging Traditional Way
By Steve Drake via SCDdaily blog

In leading a session on generational changes for a small company, I listed some examples of organizations/industries taking a big hit from the generational shift from Boomers to Millenials.

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