I’ve written before about the power of story telling for associations and nonprofit organizations.
- Storytelling Builds Success for Association Execs
- On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade by Jerod Morris
This touching video shows us a group of chimpanzees that are released in the wild (islands that are part of a sanctuary) after they were treated by the rescuers (including Dr. Jane Goodall) in a rehabilitation center because of various diseases and problems. It is a nice documentary with a strong message.
It is a powerful story and a great fundraising piece.
Compare this video to a typical direct mail letter.
Well, really, there is no comparison.
Your challenge as an association development person or communicator is to find these stories within your programs/missions/members/donors and bring them to life.
While I’m on fund-raising for associations and nonprofits, be sure to read John Haydon’s post headlined 3 Tips on Planning a Nonprofit Crowdfunding Campaign. The three tips are:
- Set SMART Goals & Objectives
- Craft a Story
- Activate Your Audience
See also Mark Athitakis' piece in today's Associations Now headlined How Storytelling Defines Your Brand.