Tuesday, April 29, 2014

What Would Your Association Do If A Board Member Made Racist Remarks?

The NBA is an association.

Donald Sterling, one of its owners, was recorded saying pretty racist stuff.

The NBA Commissioner just announced a lifetime ban for this owner.

The Commissioner announced the ban in a very powerful personal statement of outrage.

While some may have wanted a faster decision, acting within a few days shows thoughtful action.

My question for associations and nonprofits:

  • What would your association do if one of your board members (or a board officer) made such statements?
  • Could you (the association executive) act as the NBA Commissioner did? Or, would you need to convene a committee to review and act?
  • Who would write the statement announcing your actions?
Now is the time to think about such crisis communications and actions.

Waiting until it happens is too late.

What do you think? Feel free to comment at www.scdgroup.net.

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