The other day, Jonathan Waters, director of the highly rated Ohio State University Marching Band, shared ideas about the traditions and innovations of the band.
During the fall of 2013, the Ohio State Marching Band hit the big time: 20 million people have seen us on YouTube; six billion media exposures worldwide. We have been covered by over 1,000 media outlets internationally and a few are popping on the screen including a Today Show feature and a portion of an Apple tv commercial.
You may have seen the band’s mind-blowing performances on YouTube, the Today Show appearance or USA Today.
Waters shared seven (7) secret ingredients – many of which could apply to associations:
- A culture of servant leadership
- Student commitment through empowerment
- Creativity in operations & performances
- Always ask, “how can we do it better”
- Tradition through innovation
- Student experience
- Service before self
How many are you using in your association management?