Tuesday, April 1, 2014

4 Posts on Association Marketing

This Best of The Week focuses on tips for association executives on association marketing:

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
By Cynthia Price via Entrepreneur

Email is not dead. Indeed, the ROI for email is more than $40 per dollar spent, a return higher than any other marketing channel, according to the Direct Marketing Association. While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. But like the T-Rex’s stunted arms, the reach is tiny. These newsletters try to accomplish too much, and in the end, they do very little to drive results.


Four ways to get more from your most popular blog posts
By John Haydon via John Haydon blog

One way to be smart about using a blog for your nonprofit is to get more from your top viewed posts (you can find these in a Google Analytics report called “Top Content By Title”).

  1. Give posts more attention
  2. Add new content to posts
  3. Start a topic-based series 
  4. Optimize these posts for action 
Are You Following the Social Media Rule of Thirds?
By Sam Milbrath via HootSuite

What is Social Media’s Rule of Thirds?
  • 1/3rd of your social content promotes your business, converts readers, and generates profit.
  • 1/3rd of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
  • 1/3rd of your social content should be based on personal interactions and build your personal brand.
Jimmy Fallon’s Tonight Show Debut: A Brand Identity Master Class
Via BrandAmplitude blog

Our view is that there is more to Fallon’s success than a talented entertainer who intuitively knows his audience. Here’s our take on the Jimmy Fallon Tonight Show ‘brand’ using the Brand Amplitude Brand Identity Model as a framework for analysis.

Fallon’s success can be attributed to several intangible factors known to appeal to Millennials:
  • He’s positive 
  • He’s inclusive
  • He’s sharable

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