The other day, a colleague told me that his board wanted to have an updated video produced that could be used in trade shows and other venues.
He said he received a proposal to do it for $10,000!
My response was swift: "You’ve got to be kidding me!"
Expensive, professionally produced videos don’t have the ROI they once did (assuming they ever had an ROI in the first place).
Impromptu YouTube videos are cheaper and more believable.
Portable video cameras (such as GoPro models) have made it possible to create and edit more authentic videos that most associations can afford.
Here are a couple of examples:
- Video of a deer rescue (seen 3.2 million times!) [It also went live on ABC-TV.]
- Plumb Hollow’s Golf Tuesday Morning Maintenance video
- American Cycling Association’s Fine Tuned video column.
Today’s tools allow them to be produced fast and inexpensively.
As association executives, let’s not get trapped in spending major resources on videos.
Are you using videos? Are you using a GoPro camera? Please comment at www.scdgroup.net.