Tuesday, February 25, 2014

Content, Branding, Best Practrices & 4 Other Stories for Association Executives

How to Deliver Epic Content 
via SliceWorks

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. Circulate, measure, adjust.

5 Methods for Avoiding Procrastination for Nonprofits
By Beth Kantner via Beth’s Blog

While some procrastination can be beneficial, it can reduce your productivity if it gets out of hand. I think there is something called productive procrastination, especially if a lot of your work requires tasks like writing or analysis that requires deep concentration. I find that procrastination can be a helpful “mental break” between these types of tasks if your procrastination is actually something on your to do list.
1. Pomodoro
2. Time Blocking
3. Workstation Popcorn
4. 18 Minutes A Day
5. Bullet Journal

Next practices, not best practices!
By Adrian Segar via Conferences that Work blog

Best Practices look backward, providing advice that worked in the past; Next Practices focus on what to do in the time ahead.
—The Internet Time Alliance

When we limit ourselves to the best that others are doing, two things happen.
  • First, we blind ourselves to the reality that our world is constantly changing, that the best practices of today may become quickly obsolete.
  • And second, we don’t think about next practices: ways we might come up with something better.
So Long, Snow Days? School Groups Say Telecommuting Works for Students, Too
By Ernie Smith via Associations Now

Feeling additional pressure because of the many weather-related closings this winter, some school districts are looking at e-learning to keep kids in class virtually. School administrator groups say it could be the wave of the future. But with the help of new virtual learning tools, some school districts (most notably in the suburbs of Chicago, as the Chicago Tribune notes) have taken to giving their students educational options that work even when it’s too snowy or cold to walk outside. And with the lessons often flexible to make things easier on the students, the results have shown their effectiveness thus far.

The 3 Core Elements of Good Storytelling (And Why Your Business Association Needs Them) 
By Sean D'Souza via Copywriter.com blog

Think of a story, any story. How about Cinderella, for instance. If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements …
  • The sequence
  • The suspense
  • The roller coaster
The Best Example of Brand Storytelling Ever: The Lego Movie
By Marcus Sheridan via the Sales Lion blog

We hear lots of talk these days about the power of “storytelling”—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. But like so much of this other stuff we yap about in the marketing and branding realm, storytelling has always been important. But today, stories, when used properly, not only give “soul” to a brand, but can also supercharge their overall branding and marketing efforts.

And no better example have I ever seen of this than The Lego Movie that was just released by Warner Bros. As I sat in the theater this evening to a packed house along with 3 of my children, I marveled at what I was witnessing. Kids laughed. Adults chuckled. Everyone was thoroughly entertained. All because a brand had managed to create a masterful story, using their product as the star, and at the same time created what is the most effective 90 minute commercial for a “toy” we’ve ever seen.

Brands Aren’t Dead, But Traditional Branding Tools Are Dying
By Jens Martin Skibsted and Rasmus Bech Hansen via HBR blog network

Brands still matter immensely. The role of a brand is—and never was—just about solving an information problem. It’s about providing meaning and satisfying emotional needs. Instead of discussing “brand versus not brand” marketers and executives should ask themselves: How can we strengthen our brand when the traditional tools such as advertising, corporate identity programs, and PR are becoming impotent.

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