Monday, November 25, 2013

Speaking+Writing+3 Other Reads for Association Executives

Obama May Have Twitter, But Lincoln Was the First President to Go Viral
By Devon Maloney via Wired
Lincoln’s address that afternoon, which came after a two-hour speech from famous-at-the-time orator Edward Everett, contained just 272 words, a shockingly short length that allowed it to be transmitted rapidly and become, arguably, one of the first messages from a U.S. president to go viral.
“Lincoln was a master political strategist. He truly understood what it took to get the message out to the people,” said Schnall. ”He knew the speech would be telegraphed across the nation; within 48 hours every newspaper as far as California had printed the speech straight on the front page, which is exactly what he was aiming for. He was using the media of communication in different ways than a president had ever done before.”

Beyond the Boom: Changes Chambers Must Make to Engage the Next Generation
By Sarah L. Sladek via Membership180

Is relevance and sustainability possible? Absolutely. But you must be willing to change. As Marshall Goldsmith would put it, ‘What got you here won’t get you there.’ Everything about the way we live, work, and do business has changed in recent years.

9 Qualities of Good Writing
By Ann Handley via @AnnHandley

There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. Words matters. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets.
  1. Good writing anticipates reader questions.
  2. Good writing is grounded in data.
  3. Good writing is like good teaching.
  4. Good writing tells a full story. 
  5. Good writing comes on the rewrite.
  6. Good writing is like math.
  7. Good writing is simple, but not simplistic.
  8. Good writing doesn’t get hung up on what’s been said before. 
  9. A word about writers: Good writers aren’t smug.
BONUS: Good writing has a good editor.

Willingness to pay (not ability) matters more than you think
By Sheri Jacobs via Avenue M Group

Members and prospects may have the ability to pay for membership, or register your conference, yet they may not be willing to pay the fee to join or to attend. One way to measure willingness to pay is to conduct a conjoint analysis.

The Underground Market for Spam Twitter Accounts
By Alice Truong via FastCompany's Fast Feed

It should be no surprise that spam Twitter accounts can be bought to boost follow counts--or more maliciously, to phish unsuspecting users. A team of researchers spent more than $5,000 buying fake accounts to learn more about this underground market, presenting their findings Wednesday at the USENIX security conference in Washington, D.C.

Virus targets the social network in new fraud twist
By Jim Finkle via

In the world of cyber fraud, a fake fan on Instagram can be worth five times more than a stolen credit card number. As social media has become increasingly influential in shaping reputations, hackers have used their computer skills to create and sell false endorsements - such as "likes" and "followers" - that purport to come from users of Facebook, its photo-sharing app Instagram, Twitter, Google's YouTube, LinkedIn and other popular websites. In the latest twist, a computer virus widely used to steal credit card data, known as Zeus, has been modified to create bogus Instagram "likes" that can be used to generate buzz for a company or individual, according to cyber experts at RSA, the security division of EMC Corp.

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