Sound strategy for associations

Former GE Chairman Jack Welch once said ...

 “Change before you have to.” 

I wonder if these companies heard him?

• Blockbuster
• Blackberry
• Kodak

What about your association?

• Are you hanging on to the way you’ve always done things?
• Are you ignoring the wave of technology changes impacting members and prospects?
• Are you monitoring the vast array of “things” competing with your association for the time and funds of your members and prospects?

Change before you have to is worthwhile advice!