Monday, November 18, 2013

6 Great Reads for Association Executives

Storytelling is Still the Most Powerful Way to Persuade
By Jerod Morris via
You just need to “find ways to connect with your audience on an emotional level.” These are the words of Cliff Atkinson, author and communications consultant, as quoted recently in the Wall Street Journal. Yes, even a publication known for numbers and news knows that when it comes to persuasion, stories succeed. But not just any story. So how do you tell a good story? You make sure that you have the five elements that every great marketing story needs:

  • A hero
  • A goal
  • An obstacle
  • A mentor
  • A moral
4 Things Your Business Can Learn from a 'Boring' Pre-Flight Safety Briefing
By Ann Handley via MarketingProfs

The new Virgin video is probably the only safety video I’ve ever seen that plays more like a music video than a boring safety briefing. But, what’s more, Virgin is also breaking new ground by linking the pre-flight video to a fun marketing program, using Instagram and other social tools to expand the reach exponentially beyond those whose butts are already in a Virgin seat.

The Secret to Great Interviews
By Andy Crestodina via Social Media Explorer
So interviews should be in the mix of any pro content marketer. But let’s do it right. In this post, we’ll turn the tables and interview some of the great interviewers. Let’s see what we can learn from these pros.

Campbell’s Turning to Millenials to Boost Sales
By Dina Gerdeman via

With soup sales simmering in recent years, Campbell Soup Company is looking to reheat business by broadening its consumer base—in part by marketing to a younger generation of consumers.  Campbell has also boosted its digital marketing and social media presence, where the young and technically connected spend much of their time.

50 Amazing Facts About Mobile
By Jamie Turner of via
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot. 
Here are just some of the amazing facts you'll learn in this SlideShare deck: 
  • 91% of adults have their mobile devices within arm's reach 24/7 
  • 25% of Americans only use mobile devices to access the internet 
  • There are 5 times as many cell phones in the world as there are PCs 
Why Doesn't Anyone Comment on Your Blog?
By Lindy Dreyer and Maddie Grant via Associations Now(Editor’s Note: Okay, this is 5 years old, but still worth reading.)
Getting more comments is often important to achieving your blog's objectives. (You already know your objectives, right? If not, stop right here. Come back to us when you have a clear picture of what you're trying to accomplish. We'll wait.) Most of us want our audience to be more vocal, but it's not something that happens overnight. It takes a lot of hard work and dedication to build an audience that cares enough to speak up. 10 Types of Blog Posts That Associations Can Rock … Nothing draws blog readers and commenters like meaningful, engaging posts. Here are some ideas to get you thinking and planning:
  1. Insight or opinion. 
  2. Conference. 
  3. Interview. 
  4. Lists. 
  5. Live. 
  6. Announcement. 
  7. Survey. 
  8. Response. 
  9. Meme. 
  10. Guest.

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