Monday, October 21, 2013

Writing+Listening+Communications+Productivity = Readings for Association Executives

How To Write When You Have No Ideas and No Time

By Andy Crestodina via Orbit Media Studios

Once people realize the power of content marketing, a light turns on in their minds. Oh, so this is how I can get traffic from search engines and social media! But the light turns off just as fast. I don’t know what to write about. Or more often: I don’t have time to write. This post will show you how to create content, even when you have no ideas and no time. We’ll do it by finding a topic and then finding people to write about it.

  • Step One: Steal - Find a Topic
  • Step Two: Find People To Write For You
  • Step Three: Copy, Paste (and give it an intro)
  • Step Four: Post and Promote
12 Most Seriously Screwball Ideas You Must Lose to Become a Better Writer
Posted by Daphne Gray-Grant via 12 Most blog
Do you want to become a better writer? Take the time to challenge some popular assumptions about writing. They may be common, but that doesn’t mean they’re correct!
  1. The idea that writing depends on talent.
  2. The idea you need to spend more time at your desk.
  3. The idea that you must be inspired.
  4. Click the link to get the other 9 ideas!
How Your Nonprofit Can Make the Most of Its LinkedIn Profile 
By Beth Kanter via Beth’s blog

We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn). If your nonprofit decides to set up a presence on LinkedIn, check out how some of the early adopters are engaging with followers and the content they are sharing to help you get some ideas for you plan. In addition, browse these tips from the Best Company pages on LinkedIn. Victoria Michelson gives us an overview of the new features for company pages on LinkedIn. 

How to Listen When Your Communication Styles Don’t Match
By Mark Goulston via Harvard Business Review

Why do people who consider themselves good communicators often fail to actually hear each other? Often it’s due to a mismatch of styles: To someone who prefers to vent, someone who prefers to explain seems patronizing; explainers experience venters as volatile. This is why so many of us see our conversational counterparts as lecturing, belaboring, talking down to us, or even shaming us (if we are venters and they are explainers) or as invasive, out of control, and overly emotional (if we’re an explainer and they’re a venter).

Eight Tactics To Increase Millennial Productivity In The Workplace
By Jenny Dearborn via Forbes BrandVoice

The Baby Boomer generation pursued pension plans, corner offices and a linear career path. In return, many Boomers committed the duration of their careers to their organization. As they settled into those corner offices and put their feet up on their desks, their world turned upside down as the Millennial generation entered the workforce. Millennials are the largest generation to date, and they will soon dominate corporate culture. Businesses are making major changes in response to the next generation workforce’s overwhelming presence and influence. Pension plans, corner offices and linear career paths have given way to performance-based pay, open workspaces and zigzagging career journeys.

How to lose a new customer
By Jim Connolly via Jim’s Marketing blogIt wasn’t the price. Notice, the price was not the key factor here. It was the promise they failed to deliver on — their assurance that they would match the one hour service we were used to. Their price for the four hour service was very reasonable. They had no need to fake it. Our first customer experience with them was also our last, as they lost our trust.

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