Tuesday, October 1, 2013

Looking at Your Association from Recipient’s View

Does your association engage members and participants with serious CRM?

What happens when there is a glitch?

And, how does this look from the viewpoint of a recipient?

A few weeks ago, I received this lovely note from an ASAE customer care staff member.

As the photo shows, it thanks me for being a first time attendee at the ASAE annual meeting.

Nice gesture.

Only problem is ... 

I’ve been attending the ASAE annual meeting for about 25 years!

I’ve held on to the card trying to decide what to do.
  • Should I notify ASAE about the glitch; after all some first timer must not have received a note
  • Should I ignore it?
  • Should I use it as a possible blog post?
Obviously, I’ve opted for choice #3 with the idea that it may be instructive to association executives.

This card begs the question for associations engaged in CRM:
  • How do you test the system to be sure you are not thanking the wrong people or inviting current members to join?
Please feel free to add your experiences by going to www.scdgroup.net

1 comment:

  1. Sorry Steve. Blog post eventually found via google images. I feared what would be written about it since I knew you were not a first timer then ... thanks for being kind in how you handled. An example (and lesson) for us all.