Monday, October 7, 2013

Crowdsourcing + Generations + Social Media + Content Marketing = Readings of the Week

Crowdsource Your Mentors: Harness Networks for Career Support and LeadershipBy Danielle Russell

In the face of the ever-changing knowledge economy; now more than ever, there is no manual for a successful career (however one chooses to define success). After nearly 10 years in the working world, I’ve unconsciously sought and received mentorship from a “crowd” of engaging, successful and extremely generous people.

  • Traditional mentor model
  • Crowdsourcing
  • Harnessing my accidental crowd
One Page Website Design for Events and Conferences
By Keith Johnston via PlannerWire blog
Here is something that I bet you never thought you would hear me say….

  • Not all events need an app
  • Not all events need a content marketing program
  • Not all events need an amazingly huge web presence
  • Some just don’t and there are a ton of reasons why. Maybe it is a once a year fundraiser, it might be an association holiday shindig, or maybe it is an all day event that only has one speaker….
The reasons don’t matter if your event is in this category, it just is.

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership 
Via @JohnHaydon by Beth Kanter of Beth’s Blog

As the leader and voice for your nonprofit organization, should you as the CEO or executive director use social media as part of your organizational or personal leadership tool set? Certainly, your marketing communications staff has talked about the benefits of effective social media integration that personalizes your organization’s brand with the voice of its leader – you. But getting into the habit of regular tweeting, Facebooking, or experimenting with new tools like Instagram is another story.
Association Professionals And Conference Organizers: Embrace Curiosity To Avoid Stagnation
By Jeff Hurt via Velvet Chainsaw’s Midcourse Corrections blog
In today’s rapidly changing world, if you are not moving forward, you are falling behind. Our challenge is to keep pace with the changing tides of our profession. To do that, you have to constantly learn, unlearn and relearn. It’s your job to take control of your personal and professional growth to ensure that your skill set is current.
Allowing the needs of your organization or employer to define your skill set doesn’t sound wrong. It actually sounds like the right thing. But think about that for a minute. Your strengths often serve you and your employer for the moment. As time passes, your profession progresses and often new skills grow in importance for that industry. If we continue to allow the needs of our organization to define our skill set, we may fall behind.

A Mix of Generations: Why Your Organization Needs Them to Move Forward
By Elisa Webb Hill via XYZ University blogIn order for a company to be successful they need to have strong leadership that can set clear direction and communicate across all levels of the organization. As we move into the future, the top down ‘style’ of management must embrace the inquisitive nature of the Gen Ys.

As these three generations converge in the workplace success will be defined based on not only their ability to communicate and transfer knowledge from one generation to the next, but also on your ability as an organization to keep all three of them engaged (and happy) in their work. Each generation has traits that can be passed on or utilized by the next to create a cohesive work environment.
28 Amazing Content Marketing Ideas You Can Use Now
By Heidi Cohen via Heidi Cohen blog

Who wouldn’t want 28 new content marketing ideas they can inject into their editorial calendar immediately? You would if you’re like most content marketers who are always in search of new quality content. To get a crash course in how to create amazing content, here are 28 best-in-class content marketing examples including visuals chosen by well known experts in the field.

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