Monday, September 9, 2013

Surveys, Flextime, Millennials & Causes: Association Reads of the Week

Order Matters: Don’t Let it Get In Your Way
By Liana E via Survey Monkey Blog
Well, the order of a list can be just as important as the actual content. The order itself changes how you think and respond. If you randomize or flip the options, any order effects will balance themselves out and your data quality will be protected!

Hot Topic: Flex-work
By Ruth Palombo Weiss via ASTD
Flex-work and other alternative workplace strategies have become important tools for attracting and retaining employees but despite the financial benefits of alternative strategies, some organizations still resist such a dramatic change.

“Smart companies have learned how to leverage flexible shared-space environments and workforce mobility to create a competitive advantage in their industries and locations,” writes Diane Stegmeier, Founder and President, Stegmeier Consulting Group.

Report Confirms Why Millennials Are Crucial to Future of NonprofitsBy Joanne Fritz, Guide

The massive Millennial Impact Report 2012 released by Achieve, a company specializing in fundraising for charitable causes, is important not so much for what it tells us about how Millennials act today, but for the habits that they will carry into their future life stages.

Although there is controversy about how to define the demographics of the Millennial generation, they are a huge group, somewhere between 80 and 90 million. Compare that to 76 million Baby Boomers.

Checkout Charity: How Do the Pennies Add Up?
By Jennifer Amanda Jones via NPQ
The Cause Marketing Forum recently analyzed 63 campaigns that had each raised more than $1 million in 2012, a combined total of more than $358 million raised that year. 

There are four key solicitation tactics used by companies. Consumers are typically asked if they would like to:
  • Purchase an Icon/Pinup for a set dollar amount
  • Give a direct donation
  • Put loose change in a collection jar
  • Round up purchases to nearest dollar
Nonprofits interested in developing a campaign should do their homework. In our post-Sarbanes-Oxley world, there are numerous legal issues involved with such fundraising efforts. The laws and registration requirements vary from state to state.

The Cause Marketing Campaign’s report offers seven tips:
  • Select the right partner
  • Educate employees
  • Create professional materials
  • Build incentives for customers
  • Involve vendors to build a total store event
  • Analyze the data
  • Recognize and thank

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