Monday, September 2, 2013

Leaders, Managers, Content & Other Association Readings


Three Differences Between Managers and Leaders
By Vineet Nayar via HBR Blog Network
Three tests that will help you decide if you've made the shift from managing people to leading them. 
  1. Counting value vs Creating value.
  2. Circles of influence vs Circles of power. 
  3. Leading people vs Managing work. 
8 Things a Nonprofit Leader Really Needs to Know About Social Media Marketing
via SocialFish.com

It’s not uncommon for nonprofit executives to be hesitant about using technology, especially since technology is constantly changing. Technology has changed the very basic notion of communication entirely. Learning to view social media as a “game changer”, not just an addition to the way your nonprofit communicates, is crucial. But for nonprofit leaders specifically, who may be overworked or focused on maintaining a small budget, investing in something new–even if it might be a necessity–is risky. However, most great nonprofit leaders already have skills that can help them manage technology. Implementing social media marketing into your nonprofit doesn’t have to be overwhelming if you harness the skills you already have!
How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru
By Jon Gelberg via Content Marketing Institute

Looking for an “Expert?” LinkedIn’s got nearly 2 million of them. A “Guru?” My search came up with over 171,000 (some of which I’m willing to guess aren’t actual gurus). Need a “Rock Star?” LinkedIn’s got more than 22,000, including “rock star” sales reps and “rock star” real estate brokers. Want someone with “Genius” in his or her profile? Unless they happen to work for Apple, stay far, far away! My point?If you are going to present yourself as some kind of an expert or thought leader, you’d better be able to back it up with powerful content. The web has made it awfully easy to sniff out BS and, as many have learned, it has also made it easy to call out those who don’t quite live up to their billing.

Three Deadly Reasons Most Websites Fail 
By Mike Volpe via MarketingProfs.com 
People are loyal to websites that draw them in because, simply put, the majority of those 700 millions sites are just plain bad. 

"Why do so many websites fall short?"

Here's where most websites are getting it wrong and how you can get it right with your own site.
  1. Most websites act like an online brochure instead of a thought-leadership resource.
  2. Most websites are one-size fits all instead of dynamic.
  3. Most websites are built for the company, not the customer.
The Art of Writing Great Google+ Posts
By Demian Farnworth via Copyblogger.com

All right, on with advice for writing Google+ posts that get shared …
  1. The image
  2. Headline
  3. First sentence (pay attention … this is crucial)
  4. Body copy
  5. Choose and share with your audience

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