Monday, September 30, 2013

Hashtags|Facilitating|CEOs|Audiences: 6 Readings for Busy Association Execs

The Power of the Hashtag in Promoting Music (and Just About Anything Else)By Kyle Lacy via
Hashtags do not get enough credit. Hashtags are powerful, useful tools for marketing, communication, and driving engagement. In fact, almost every social network has implemented a hashtag system over the past couple of years, and hashtags are an excellent way to break through the noise of the Internet to better communicate with a valuable audience.

So, I researched the music industry's best examples of hashtag usage across Twitter, Google+, and Facebook. Use these examples as hashtag inspiration to market your music and improve your audience's experience.
  1. Hijack a hashtag
  2. Build anticipation around a new release
  3. Use #Music, Twitter's music app
  4. Host a live Q&A with fans
  5. Tap into Facebook's #NewMusic
  6. Target ads via hashtag on Facebook and Twitter
  7. Give your fans a community with a hashtag
3 tips for facilitating group discussions
By Adrian Segar via Conferences that Work blog
Most of us have had to suffer through a “discussion” occurring in the presence of a large number of people, most of whom never get an opportunity to speak. Here are three tips for creating an effective focused discussion with a group.
  1. Use a fishbowl
  • A fishbowl provides a simple, ingenious process for focused discussion.
     2.  Use the best layout for the fishbowl.
  • Either layout will work, with the circle version preferred for square rooms, and the horseshoe layout for rooms that are significantly longer than wide
     3.  Have a set of topics to review
  • One mistake I’ve made a few times when using a fishbowl is to run it at the end of a session or conference without first creating a preliminary list of topics to discuss.
Help Members Fight the “Busy” Syndrome
By Deirdre Reid via The Avectra blog
Fact: We’re all busy. Your members are busy too. Benjamin Kline Hunnicutt says in his book, Free Time: The Forgotten American Dream, “Since the mid-1970s, we have been working longer and longer each year, about a half a percentage point more from year to year.”

If you want to become indispensable to your members – every association’s aspiration – help them with the “busy” syndrome.
How can you help them save time? Give them a little relief? Make their lives a little less busy? I’ve been busy—sorry, couldn’t resist—putting together a list of ideas. Some are easy. Some require technology. And some require a change in how you do business. But, it’s not about you, right? It’s about your members.
  • Make volunteering easier.
  • Provide professional development “snacks.”
  • Step up your digital presence.
  • Let the crowd help.
  • Provide better member service.
Conference Organizers Should Be Great CEOs: Chief Experience Officers! 
By Jeff Hurt via Velvet Chainsaw’s Midcourse Corrections blog

The conference experience officer pays attention to all of the stakeholder’s experience. If the CEO, Conference Experience Officer, can create great experiences for all those involved, he/she succeeds!
1. The Conference Experience
2. The Touchpoint Experience
3. The Organization Brand Experience
4. The Support Experience
5. The Entrance And Exit Experiences
Actually, they're not yours
By Seth Godin via Seth’s blog
When you say "my customers" or "my readers" you're using a shorthand, but you're also making a mistake.
We're not yours.
We're ours.
Content Marketing Step 1: Know Your Audience
By Kathi Rabil via Slice | Works blog

The more information you have about the audiences you are trying to reach, psychographics as well as demographics, the better. Here’s a list of questions you need answers to:
  • Who are your ideal customers and prospects?
  • What are their biggest concerns, needs, and interests?
  • Where do they spend their time – on search engines, social media, or blogs?
  • What kinds of content do they prefer?

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