Monday, September 16, 2013

Best of the Week: 8 Articles for Association Executives


6 things PR pros can learn from Vladimir Putin
By Dorothy Crenshaw via Ragan.com

It raised eyebrows when Russia seemed to seize the communications initiative on Syria, picking up on a stray comment by U.S. Secretary of State John Kerry to call for a diplomatic solution to the mess. But it’s downright shocking that Russian President Vladimir Putin made his case with a bylined column in The New York Times Wednesday (a piece placed by PR firm Ketchum). The U.S. response to the piece has been cynical, but from a communications perspective, the piece is very instructive. Putin and his PR handlers have done several things that can be very effective when making a case in public.

[NOTE: This is a great example of “newsjacking” as surfaced by David Meerman Scott. In this case, Crenshaw and Ragan.com quickly jumped on a “hot item” in the media. Great job!]

Gen Y Employees: Gain Loyalty Through Talent Development
By Shannon Neeser via XYZ University

Talent is the most important resource your organization has or seeks; the single most important factor in your business’s success. And you might not know this, but there’s a talent war on. Everyone is looking for talent, and as talent wars continue, someone will try to headhunt your top talent. You need to not only cultivate talent, you need to do it in a way that encourages loyalty.
Well, great because talented Millennials (those young employees who are about to make up a majority of your workforce) are known for their loyalty. Yeah right.

7 ways to help your board be more strategic
By Meredith Low via Meredith Low Consulting
What do you do when your board doesn’t have the skill set to be strategic? This question came up at a presentation I made recently – it’s a common problem, and a good question. I’ve argued that more strategic thinking is increasingly important for associations, to help them focus, and drive value. For some organizations, operating perhaps in a changing environment, or with tricky strategic questions being posed, taking a tinkering, business-as-usual approach isn’t going to be enough.

Happy, Healthy and Productive. Who's in charge of You?
By Tom Shay via ProfitsPlus blog

Decide where you are going
Work hard and play hard
Establish written goals
Have close advisors
Push forward
Have one calendar
Capitalize on you moods
Celebrate
Take care of yourself

10 Mobile Stats for Nonprofit Marketers
By Caryn Stein
  • 61% of active users view emails either exclusively on a mobile device or use mobile and desktop interchangeably.
  • 75% said they are “highly likely” to delete an email if they can’t read it on their smartphone.
  • 61% say they have a more favorable opinion of brands that offer a good mobile experience.
How to Regain Lost Traffic with These Remarketing Strategies
By Chris Darabi of KISSmetrics via SliceWorks

Whether it’s remembering to give your lawyer’s phone number to a co-worker or to pick up your nephew from the bowling alley, we all need reminders to make sure nothing slips through the cracks. Advertising online is no different, which is why it has become absolutely necessary to target lost traffic through remarketing campaigns.

7 Reasons to Blow Up Your Current Website Design
By Christina G. Smith via YourMembership.com blog

Are you still wearing your hair the same way you did in high school? Still like the same kind of music you did when you were 16? If so, then it’s no wonder you want to keep the same website design you had in 1998. You obviously need a change but for others who have kept relatively current, when do you know it’s time to blow it all up? Before you run to a designer for a redesign make sure what you need is a fresh design and not just some new content.

You might need a new design if:
  1. You have content areas or zones you never use.
  2. Visitors don’t know what to do.
  3. You are using multiple pieces of software, none of which are linked, talking to each other or branded.
  4. You use rotators.
  5. You’ve changed something big.
  6. Your site isn’t mobile responsive. Enough said.
  7. Because you want to.
Participant-driven association meetings presentation slides and resources
By Adrian Segar via Conferences that Work blog
Great slide deck highlighting whys and hows of participant-driven conferences and meetings. Good stuff along with links to other resources.

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