A recent radio ad caught my attention because it illustrates this kind of fit.
Hammermill papers sponsored the local traffic report.
The ad is simple, focused and topical
The message resonates, especially if you happen to be stuck in traffic.
Shouldn’t we in association management be working to ensure our messages resonate with our members and prospects?
Are there events or partners that would connect our message and our audiences?
Are we exploring all the opportunities?