Thursday, August 1, 2013

Integrated Marketing in the Digital Era

I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). #ASAE13 LD49

The panel of four top association marketing executives at association management companies includes:
  • Russ Lemieux, Group Vice President, Kellen Company
  • Jill Hronek, Director, Communications, The Sherwood Group Inc
  • Jeanne Sheehy, Vice President and Chief Marketing Officer, Bostrom Corporation
  • Laura Davis, CAE, Director, Marketing & Membership, Association Management Center 

Each case will be presented in four parts:
  • Problem
  • Strategies
  • Tactics
  • Results
Here are the 12 cases we’re covering:

#1 What’s the WIG Idea?
      National Association of Neonatal Nurses (NANN)

#2 Multi-Media and Other Strategies Drive Re-Branding
      Airline Passenger Experience Association

#3 PIMA Rebranding Part I – Reassessing the Digital Presence
      Professional Insurance Marketing Association (PIMA);

#4 Multichannel Marketing For A Distance Education Program
     Association for Death Education and Counseling (ADEC)

#5 AHH… Tweet Success!
     American Academy of Hospice and Palliative Medicine (AAHPM)

#6 Blowing Up, and then Re-building, Digital Networks
     Research Chefs Association

#7 PIMA Re-branding Part II – Content Marketing Strategy
     Professional Insurance Marketing Association (PIMA)

#8 Website Launch Increases Traffic, Overwhelms Servers
     Board of Certification for Emergency Nursing (BCEN)

#9 Products: Unpacked
     National Association of Healthcare Quality (NAHQ)

#10 Communicating to Communicators
      New York Women in Communications

#11 Unique Association Integrated Marketing
     National Association of Long Term Care Administrator Boards (NAB)

#12 A Small Organization Stands Out With A Twitter Program At BIO
     Association for University Technology Managers (AUTM)Here are the details of the presentation:
Date: Monday, Aug 05
Time: 1:30PM - 2:45PM
Hashtag: #ASAE13 LD49

You can download the presentation details at

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