Monday, August 12, 2013

Content, Millennials, Decision-making and Teaching: 4 articles for association professionals

Is it Content Marketing or Clever Advertising?  By Joe Pulizzi via Content Marketing Institute

CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. 

To qualify as content marketing, a program needs to:

  • Be focused on attracting or retaining a targeted customer audience
  • Share compelling, useful, and/or entertaining information
  • Be consistently delivered
  1. When we focus on attracting or retaining a targeted customer audience, some key concepts emerge
  2. When we focus on developing compelling and useful content for our content marketing program, these key concepts emerge
  3. When we focus on consistently delivering the content, these key concepts emerge
What Millennials Really Want Out of Work 
By Wharton professor Adam Grant via LinkedIn

A new generation has joined the workforce, and we can’t seem to figure out what they want. Some observers believe that Millennials display “a notable urgency to make social change” (Washington Post), and their “commitment to altruism signifies a fundamental change” (Forbes). Others call Millennials “narcissistic praise hounds” (CBS News), “cocky about their place in the world” (Time), whose goal is “wealth and fame” (USA Today).

Who’s right? Neither—or both.

When it comes to generations, we might want to stop making mountains out of molehills. At the end of the day, we all want the same basic things out of work. Whether we’re Boomers, Gen Xers, or Millennials, we’re searching for interesting, meaningful jobs that challenge and stretch us. For jobs that allow us to support our lives and families outside work, earn respect and form significant relationships, and make a difference in the lives of others.

The Secrets of Great Decision Makers
By Mark Athitakis via Associations Now
According to Decisive coauthor and ASAE 2013 Closing General Session speaker Dan Heath, a smart process can result in organizations that make better decisions.

Good decision-makers use SNAP process for making decisions:

  1. Widen your options.
  2. Reality-test your assumptions.
  3. Attain some distance before deciding.
  4. Prepare to be wrong. 
Decisive is a great book and I encourage you to read it!
The $4 Million Teacher
By Amanda Ripley via The Wall Street Journal
NOTE: I share this story not so much because of the pay system for Korean teachers but to illustrate the power of new learning systems that may impact how associations deliver content and educational programming.
Kim Ki-hoon earns $4 million a year in South Korea, where he is known as a rock-star teacher—a combination of words not typically heard in the rest of the world. Mr. Kim has been teaching for over 20 years, all of them in the country's private, after-school tutoring academies, known as hagwons. Unlike most teachers across the globe, he is paid according to the demand for his skills—and he is in high demand. Kim Ki-Hoon, who teaches in a private after-school academy, earns most of his money from students who watch his lectures online. 'The harder I work, the more I make,' he says. 'I like that.' Mr. Kim works about 60 hours a week teaching English, although he spends only three of those hours giving lectures. His classes are recorded on video, and the Internet has turned them into commodities, available for purchase online at the rate of $4 an hour.

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