Writing – whether speeches, blogs, memos or publications – is the cornerstone of association communications and a key to success of association executives.
When I coached youth ice hockey, I opened every season with this point:
- Practice makes perfect is a LIE.
- Only PERFECT practice makes perfect!
- Write.
- Write more.
- Write even more.
- Write even more than that.
- Write when you don’t want to.
- Write when you do.
- Write when you have something to say.
- Write when you don’t.
- Write every day.
- Keep writing.
- Read good writers.
- Read good writers more.
- Read good writers even more.
- Read good writers even more than that.
- Read good writers when you don’t want to.
- Read good writers when you do.
- Read good writers when you have something to say.
- Read good writers when you don’t.
- Read good writers all the time.
- Keep reading good writers.
- Pre-write – gathering information, research, mentally thinking about your topic, writing an outline, getting the “lead” (1st sentence) in your mind.
- Write – getting in “on paper” (as in the computer) ... write as fast as you can ... ideally without interruptions.
- Re-write – edit and proof (someone else should do the proofing).
So, there you have it ... some ideas for association executives to help create robust communications.
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