Monday, July 15, 2013

4 lists / 29 tips for association marketers and association executives


10 Steps to Your First 1000 Fans on Facebook 
By Jo Barnes via jeffbullas.com

So you’ve been told to create a Facebook business page right? Apparently having a page will put your business on the map, you’ll drive loads of leads to your website, blog, offers and make a ton of sales! Along the way you’ll also build your credibility, reach and influence and perhaps become a celebrity CEO or a well known public figure (if that floats your boat!).
Step 1. Make your page interesting
Step 2. Create epic content
Step 3. Invite and tell all your friends
Step 4. Get networking
Step 5. Run contests
Step 6. Host webinars
Step 7. Facebook ads
Step 8. Interesting threads
Step 9. Add a Facebook “like” box to your blog/website
Step 10. The engagement circle
10 Membership Association Marketing Ideas  
By Tony Rossell via Bizzuka blog

1. Member testimonials
2. Digital decals
3. Social media
4. Mobile technology
5. Blogs
6. Email
7. Live streaming
8. Pay Per Click advertising
9. Member Get a Member Program
10. Content for lead generation

Create Your Own Charisma--and Supercharge Your Personal Brand 
By Nick Nanton & J Dicks via FastCompany

Here, according to Forbes contributor Denise Restauri, are five components of personal charisma that are easy for the average person to begin working on:
1. Self-Confidence
2. Tell Great Stories
3. Body Language
4. Make the Conversation About Who You’re Talking To
5. Be a Good Listener

Overcoming Declining Nonprofit Website Traffic
By Mike Snusz via np ENGAGE
Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011.
What can nonprofits do? First, you need to find out if your website traffic is decreasing. Benchmarks are helpful, but your data is what matters most. Assuming you’re using Google Analytics*, here are 4 steps you can take:
  1. Year-Over-Year Comparison: Setup Google Analytics to do a year-over-year comparison
  2. Examine Visits
  3. Identify Traffic Sources in Decline
  4. Analyze Traffic Sources in Decline

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