Tuesday, May 21, 2013

Membership, board conflict, name badges & millennial connections: 4 reads for association executives

Does One-Size Membership Work in a Custom-Tailored World? By Deirdre Reid via Avectra Blog
We complain about cable companies, but they have more subscription options than associations have membership options. When you join an association, you usually have one option for membership that’s defined by your place within an industry or profession – industry professional, vendor or student. However, when you sign up for cable, you can stick to the basic package or add HD, premium, sports, international or other packages to it. Like associations, you get a lot of channels (benefits) you never use, but with the emergence of new disruptive TV technology, that may change one day. If you belong to an association, think about your membership. Does it completely fit you? Are you taking advantage of all the benefits offered? Don’t you wish you could choose a membership plan that better reflected your behavior and needs? I started thinking about these questions after attending a digitalNOW session by Sheri Jacobs, CAE, President and CEO of Avenue M Group. Sheri introduced me to a membership structure I had never seen before – one based on the member’s desired experience: Whitney Museum’s Curate Your Own Membership (CYOM).
Good Conflict Makes a Good Board  
By Solange Charas via HBR blog

Anyone who has served on a board of directors can appreciate that each board has its own characteristic rhythm, social rules and level of effectiveness. What I found was that there is something powerful about the way directors speak to one another, especially when they disagree. My interviews revealed two kinds of boardroom conflict — cognitive and affective — with very different implications for board performance. Boards that recognized affective conflict and addressed it quickly were associated with high governance quality, whereas boards that were less willing to address affective conflict or ignoring it altogether were associated with low governance quality. High governance ratings were also more common for boards that had engaged directors generating high levels of cognitive conflict.
What's In a Name Badge? Tag Snobs Glad You Asked 
By Leslie Kwoh via the Wall Street Journal

Mr. Davidson isn't alone in his obsession. In the booming world of corporate conferences, name badges are a topic of great fascination and passionate debate. Disagreements have raged online over the ideal type font, text size and spacing. Event organizers can spend a lot of time agonizing over templates and colors. Great to see so many association friends (Adrian Segar, Scott McKain, Joan Eisenstodt, Nick Topitzes) quoted in this article. Me? I’m a big font kind of guy. Big enough that my old eyes can see from a distance. And, lanyards that don’t have your name badge at your belly button! ASAE is the worst at this. I have to shorten the lanyard to get my name tag at eye level.
Baby-Boomer Marketers Are Misreading Millennials' Media Behavior 
By Bonnie Fuller via Advertising Age

Baby-boomer marketers should be salivating over the 105 million-strong millennial market. Born between 1982 and 2004, millennials make up the first generation that actually outsizes the influential-but-aging boomers. So why are so many senior marketers missing the opportunity -- and their piece of $200 billion in spending power? Why are they convinced the methods and media that have worked over the past 30 years of their careers will continue to produce results with tech-savvy millennials, even though they have vastly different media habits?

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