I’ve written before (see below) that words matter ... especially to association executives.
Our words – whether written or spoken – greatly influence our success as well as the success of our associations.
I’m not sure I’ve shared my 3 steps of power writing ... a system that gives you the tools to
carefully craft the words you’ll use for your association.
Step 1: Pre-WriteThink before your write. Answer the four questions I shared in Words Matter: 7 steps to enhance your association's connection with members
Step 2: WriteMake the Main Thing the Main Thing ... follow the three-step style:
- Tell them what you are going to tell them
- Tell them
- Tell them what you told them
Step 3: Re-writeEdit what you've written ... and, before you send it, have it proof read!
Here are two other past posts about the importance of the words you use:11/6 Easy reading is hard writing: Lessons for Association Communicators
3/6 Words Matter for Association Executives: 3 Tips to Make an Impact