Monday, April 29, 2013

Words Matter to Success of Association Executives

SCD Group is relocating its office. During this transition, Steve is revisiting and/or updating some former blogs.

I’ve written before (see below) that words matter ... especially to association executives.

Our words – whether written or spoken – greatly influence our success as well as the success of our associations.

I’m not sure I’ve shared my 3 steps of power writing ... a system that gives you the tools to 

carefully craft the words you’ll use for your association.

Step 1: Pre-Write

Think before your write. Answer the four questions I shared in Words Matter: 7 steps to enhance your association's connection with members 

Step 2: Write

Make the Main Thing the Main Thing ... follow the three-step style:
  1. Tell them what you are going to tell them
  2. Tell them
  3. Tell them what you told them

Step 3: Re-write

Edit what you've written ... and, before you send it, have it proof read!

Here are two other past posts about the importance of the words you use:

11/6 Easy reading is hard writing: Lessons for Association Communicators 

3/6 Words Matter for Association Executives: 3 Tips to Make an Impact 

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