The Wall Street Journal timed NCAA tournament basketball games this year and discovered that playing basketball (40 minutes) represents only 29.4% of the game time. See chart below.
Interesting – but perhaps not surprising – stats considering that TV timeouts are 20.5% of the game time.
This got me to thinking ... have you ever timed your schedule to determine just how much learning goes on? And, what if your members – like your exhibitors – put a stop watch to your events
Most associations promote the learning value of their conferences and conventions.
Does your overall schedule reflect learning time? If not, how are you allocating time at your events?
You may want to check in ... perhaps even as thorough as WSJ did for basketball ... to see how you are doing.
Look at the key components of a convention or conference:
- Learning sessions
- Food and breaks
- Trade show
- General session
- Association business sessions (annual meeting)
- Awards & recognition
By the way, don’t count it as learning time if your general session features one or more “big name speakers” giving their canned speech and don’t count the required “association fluff.” (You know: acknowledgment of board members, volunteer leaders, key sponsors, etc.)
- If you think this is learning time, see how many attendees are not in the hall during the general session.
Forget this and your attendance trends may track downward.
Have you timed your conference agendas? What are you finding? Is your association delivering learning of value to your members and attendees?