Monday, April 22, 2013

7 Valuable Articles for Association Executives

Five Daily 'Must Do' Items for Flacks (Association PR professionals) 
By Gerard E Mayers via Flack Me blog
  1. Read
  2. Prioritize
  3. Assess
  4. Work out
  5. Contribute
Kick your organization’s old habits: Tips for creating a better work culture 
By Shannon Neeser via XYZ University blog
Your organization is doing what it does because it’s always worked for you; or has it? It’s time to look to the future instead of putting too much stock in the past. Your old habits might actually be holding you back. Kick ‘em to the curb and develop a future work culture that will sustain your organization and grow future talent Create a new, better, work culture.
Work culture is a major contributor to how happy your employees are and how much new talent wants to join your organization. Is your culture outdated? It might be, and changing it can be tricky but essential.

Should You Wear Your Brand on Your Sleeve, Literally? 
By Katie Bascuas via Associations Now
Whether you love them or hate them, the promotional value of staff shirts most likely will make them continuing fixtures of the events industry. Branding at events can include everything from posters to flash drives to Frisbees—and at some organizations, even uniform staff shirts. What could be easier than having your staff literally wear your brand and promote it while walking around doing their job at a conference? But not everyone is convinced. Hence the great shirt debate—the pros and cons of enforced outfit coordination.
Obviously, I’m in the “wear the brand” camp. See my Branding for Associations post.  

How Your Branded Content Can Thrive on Tumblr  
By Stephen Jeske via Content Marketing Institute
Tumblr is a microblogging platform and social media site that allows the sharing of all types of branded content including links, music, photos, quotes, text, and video. Virtually everything on the platform can be customized to match a brand’s image, including colors, themes, and HTML coding. This is a great introduction for association executives considering Tumblr for their association.

Your Conference Speakers’ Skills Gap Is Causing You To Lose Money  
By Jeff Hurt via Velvet Chainsaw’s MidCourse Corrections blog
The majority of your conference speakers have a major skills gap! They are relying on pedagogical mimicry–presenting the same way that their teachers taught them. That causes you and your conference to rely solely on a foundation of mimicry for education success. And this foundation is the exact opposite of what your speakers should be doing if the goal is learning! Your dependence on this approach is ultimately causing you to lose money as it does not meet your attendees’ needs and it leads to a learning mirage

By Krista Donaldson of D-Rev
If you have ever made a donation, let alone are in the social sector – you need to watch Dan Pallotta’s TED talk “The way we think about charity is dead wrong”. If you haven’t seen it, watch it now. (Yes, now.) By positioning overhead versus cause, he says donors are pitting “frugality versus morality” by not recognizing that overhead supports the cause. AIDS Rides had a 40% overhead with an aggressive marketing campaign, and as a result were skewered in the media and lost major sponsors. Nevermind that they had raised $581M for their cause.

Does Having a Mobile Responsive Website Really Matter?
By Dee Wong via The Vocus Blog

Responsive web design (RWD) optimizes the way a website is viewed across multiple devices, including smartphones, tablets, and desktop computer monitors. It determines the resolution of whatever device you’re on, and readjusts accordingly, providing easier reading and navigation while reducing the need to resize, pan, or scroll. Okay, so that sounds really awesome, but what about all these mobile apps that everyone and their mother rushed to build? At the height of iPhone-mania just a few years ago, apps were all the rage – so much so that Apple even trademarked the catchphrase, “There’s an app for that.” Today, the iPhone is no longer the only key player in the smartphone game, which means if you build an app for one platform, you’ll need to build an app for all platforms. Responsive design streamlines and simplifies that process by saving time and money that can be better spent elsewhere – like improving your marketing strategy.

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