Monday, April 8, 2013

7 Readings for Association Executives

SCD Group is relocating its office. During this transition, Steve is revisiting and/or updating some former blogs.  Because of the transition, despite the headline, these articles span the last several weeks.

Attract a Huge Crowd With LinkedIn 
By Marla Tabaka via Inc.
It happens every single time. If you're planning an event, you get the panic. No matter whether you're throwing a virtual event--such as a webinar or a Google+ hangout--or full-weekend-long physical conference, there's that unavoidable moment when you think: "How on earth do I make sure these seats are full?" You may not know it, but you've got an invitation list right at your fingertips. You'll find you're A-list when you use LinkedIn to research, plan, publicize, and produce your event. This link provides three great tips.

Boomers reinvent themselves in retirement 
By Christine Dugas via USA TodayBoomers are your senior managers, you board leaders, your membership. The Baby Boomers who grew up during the hippie counterculture movement are unlikely to follow in their parents' footsteps as they approach retirement. But Boomers, many of whom are turning 65, have no road maps. They not only have to figure out how to make their money last, but they need to reinvent themselves in the second act of life.

Five Types of Tweets Nonprofits Should Never Post on Twitter 
By Heather Mansfield via Non Profit tech 2.0

If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted. You have to give your followers retweetable tweets! That said, as a follow-up to Five Types of Nonprofit Tweets Guaranteed to Get Retweeted.  

By Michele Egan Sterne via ForMomentum blog

In recent years, there has been increased scrutiny around corporate investments in big-ticket sports sponsorships. One way to counteract this Main Street vs. Wall Street mentality is the savvy streamlining of sponsorship portfolios. Another approach is to combine high-profile, often-expensive sponsorships with activation elements designed to engage employees and improve local communities. It is encouraging to see this is not an episodic ‘blip’ in response to tough economic times, but rather an extended effort that continues to bring a number of causes front and center year after year. 

Aligning Conference Schedules With Neuroscience To Avoid The Attendee Overwhelm Epidemic 
By Jeff Hurt via Velvet Chainsaw’s MidCourse Corrections

Too many conferences foster attendee information overload. The plethora of presenters pushing information at warp speeds cause fragmented attention, overburden brains and data excess. It’s a silent epidemic that causes stagnate mental engagement. And our conference schedules stretch attendees in ways that may have bigger implications than just unhealthy eating. They cause mental disconnection. Neuroscientists Dr. David Rock and Dr. Daniel Siegel created the Healthy Mind Platter that includes seven daily activities we need to foster healthy strong minds. Meeting professionals that want to create conference schedules that foster healthy minds should consider these activities. These seven activities serve as essential mental nutrients that our brains need to function. By encouraging these activities, organizers encourage attendees to strengthen their brain’s internal connections as well as their connections with other people. Consider revising your conference schedules to highlight these seven activities and encourage presenters to adopt some of them as well.

How To Tell Your Future Story: Nonprofit Storytelling #7 
By Nancy Schwartz via Getting Attention blog

This last post in my six types of stories your organization has to tell series illuminates how to find, shape and share your future story—the tale of where your organization’s work will take your issue or cause, beneficiaries and supporters.
Part 1: This is Getting in Your Way, Stories Will Help
Part 2: Six Story Types to Tell
Part 3: How to Tell Your Founding Story
Part 4: How to Tell Your Focus Story
Part 5: How to Tell Your Success Stories
Part 6: How to Tell Your People Stories

Index of 2013 Disruptive Technologies 
By Jeremiah Owyang via Jeremiah Owyang blog

One Line Goal: List disruptive technologies in 2013 on one page, with your help in the comments. 
The number of technologies that are creating disruptions to companies and ecosystems are increasing at an alarming rate. Even though Altimeter rated the technologies that matter from last week’s SXSW, we see even more technologies emerging on the heels of mobile world congress, and CES. Expect even more technologies to emerge, radically altering the power shift of those who use these technologies to gain power over existing institutions.

By Samantha Whitehorne via AssociationsNow

Associations need to stop putting the experts first and the audience second. It’s time to throw away the traditional expert-driven education model and implement a participant-centered one.

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