“Even if you’re on the right track ...
SCD Group is relocating its office. During this transition, Steve is revisiting some former blogs.
I originally posted this on 1/1/12. The post still applies.
Think Blackberry, Dell and other breakthrough companies who seemingly didn't seek to improve on their initial success and watched as competitors changed the game and moved forward, leaving them in the dusk.
I’ve always thought this Will Rogers quote applies to associations and nonprofits. Often, our desire for consistency gets us into a rut without realizing it.
Think about it:
Is the decision to “keep on keeping on” being made by the board? Committees? Staff?
As we start 2012, perhaps it is time for a fresh look not only at what you are doing but also at what others – those who are connecting with your members/prospects – are doing.
After all, even if you’re on the right track, you’ll get run over.