Monday, March 4, 2013

6 Awesome Reads for Association Executives

Is Smart Making Us Dumb? 
By Evgeny Morozov via Wall Street Journal
“Would you like all of your Facebook friends to sift through your trash? A group of designers from Britain and Germany think that you might. Meet BinCam: a "smart" trash bin that aims to revolutionize the recycling process. But many smart technologies are heading in another, more disturbing direction. A number of thinkers in Silicon Valley see these technologies as a way not just to give consumers new products that they want but to push them to behave better. Sometimes this will be a nudge; sometimes it will be a shove. But the central idea is clear: social engineering disguised as product engineering.” Perhaps these tools will work for associations with an advocacy mission? 

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand 
By Heath Shackleford via FastCompany

A logo doesn’t equal a brand, and nonprofits would be much better served trying to formulate a real strategy than trying to use graphics to hide a lack of true mission. Technology is fueling a democratization of design, giving ordinary people the power to create with speed and ease. Among nonprofits, many feel that technology is leveling the playing field when it comes to expressing themselves and their brands. Nonprofits are trading originality, vision, and identity for templates, plug-ins, and off the shelf solutions.

From cause marketing to impact marketing  
By Dawn Wilcox via PRWeek
Everyone wants to be known for something. CEOs want to leave a legacy, managers want to inspire their employees, and everyone wants to make the most money. But not everyone understands what it means to actually make an impact. No longer can corporations exist just to make a profit. They must stand for something - and this is a good thing.

4 Ways Nonprofits Can Use LinkedIn  
By Annie Lynsen via SmallAct

Here’s what LinkedIn has to offer your nonprofit:

  1. Find top donors
  2. Find board members
  3. Find new staff and volunteers
  4. Raise awareness

Why Speakers And Attendees Resist Participant-Centered Education  
By Jeff Hurt via Velvet Chainsaw’s Midcourse Corrections
Short answer: too much work. Why Do People Resist The Change To Brain Friendly Education? 
1. Participant-centered or brain friendly approaches mean more work.
2. Speakers and attendees resist because they are afraid.
3. Participants are suddenly responsible for their learning.
4. Participant-centered education ultimately involves a loss of past certainty to new beliefs.

Association Publishing Market Puts Digital in Focus 
By Tj Raphael via FOLIO
But association magazines, while maintaining their importance as member benefits, are quickly expanding their missions across platforms, and their parent organizations are making cross-platform information services a high priority. This piece focuses on three different associations and their publications strategies ... including ASAE’s Associations Now.

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