Thursday, February 14, 2013

Association 101: A picture is worth a thousand words!

My friend John Decker collects fountain pens.

At an outdoor event the other night, he was wearing a logoed shirt pictured above.
We were standing in a food line.

I couldn’t believe the number of people who came up to John and asked about the logo and wanted to know why he was wearing it. Whether he made pens or was he a writer.

After the third or fourth one, I asked John if I could take a picture of his logo and said “I think this is worth a blog.”

Everyone tells us that people are visual. That we should use visuals in our communications. That pictures help convey our brand.

Well, in that five minutes, the logo on John’s shirt put the communications theory into practice ... it once again showed me the power of visual images.

John’s shirt logo created an opportunity for conversation and engagement. 

Does your association’s logo or logoed items tell a story or generates conversations? Or, better yet, does it invite people to stop and ask you what you do?

Are your staff and members wearing your logoed items ... it is a great way to create awareness!

If not, why not?


  1. Good post, Steve! This landed in my LinkedIn feed at the same time I've been thinking about how to incorporate more photos into our company blog. Keep up the good work!

  2. Thanks Zita.

    The key is that your visuals or logos start the conversation. So it is important for us and our members/customers/staff to have the 30-second answer to the questions about our logos or pictures.