Monday, February 18, 2013

5-10-30 & Other Great Reads for Association Executives

5 Unexpected Factors That Change How We Forecast The Future  
By Jamais Cascio via FastCompany

We see the future in terms of technology, but if you actually want to do a better job guessing what will happen, it’s better to look at social, cultural, and environmental inputs.
1: Climate
2: Demographics
3: Changing Social Patterns
4: Power and Wealth
5: Art

10 Brain-Based Learning Laws That Trump Traditional Education
By Jeff Hurt via Velvet Chainsaw’s MidCourse Corrections
How can speakers expect their audience to remember what they say if they don’t know how people learn? These learning laws are powerful strategies that align with how our brains naturally operate and learn.
1. Brain science trumps traditional education.
2. Emotions trump facts.
3. Talking trumps listening.
Read the full story to get the other 7 laws.

30+ Ideas To Create Great Content For Your Customers By Michael Brenner via Forbes
We need to grow our army of storytellers in order to gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business.

The objective is to simply answer your customers’ top questions, to aim for top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again.

3 Quick Ways to Find Hidden Guest Blogging Opportunities 
By Rae Hoffman via

uest posting is a great strategy for building an audience — no doubt about it. If you regularly write guest posts for legitimate blogs that feature quality content, your posts can be an amazing source of traffic and inbound links. For associations, this could be a strategy to fulfill your organization’s mission and/or to recruit new members.

The Next Logical Phase of Event Hybridization and Why It Will Be a Game Changer  
By Michelle Bruno via Fork in the Road

As the next phase of hybridization emerges, event organizers will have to rethink the value proposition of stand-alone events. They will have to become curators as well as planners and use technology to make sense of the digital landscape as an extension of the physical floor plan. More than anything, they will have to understand that hybridization will eventually become a two-way street—remote attendees looking in and live attendees looking out—and it will change the live event game for good.

How to Engage Your Board Members—and Keep Them That Way 
By Bill Hoffman via Board Source
Effectively engaging your board members takes an investment in time—and the willingness to customize your approach for each board member. But having an engaged board of high performers will pay off with significant returns!
Make It Easy
Work Them
Show Them the Good, the Bad, and the Ugly

Strong Cultures Perform Better  
By Jamie Notter via Get Me Jamie Notter
Culture matters. I love this selection of quotes:
  • “Fixing culture is the most critical - and the most difficult - part of a corporate transformation. In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.” Lou Gerstner, IBM
  • “A company can boost productivity by restructuring, removing bureaucracy and downsizing, but it cannot sustain high productivity without culture change.” Jack Welch, GE
  • “Our organization is our strategy.” Sir John Browne, BP
  • “Culture and capability is the only source of sustainable corporate advantage.” Dave Roberts, Barclays

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