1. Keep tweaking your “big event” to ensure it remains viable
PS. Obviously, the blackout shows that you should always have backup plans or, as my Scout training advised: "Be Prepared!"
- The NFL keeps making changes – rules, venue, program elements, etc. – to keep the event fresh and to draw non-football consumers to the game.
- The game is the steak, the event, the main thing.
- The ads, pre-game build up (like media day), half-time show, post-game are the sizzle that attracts non-football fans.
- While the NFL uses all forms of media, it is the advertisers who have combined traditional media (TV ads) with Social Media to engage consumers/fans.
PS. Obviously, the blackout shows that you should always have backup plans or, as my Scout training advised: "Be Prepared!"
PSS. You may want to read 10 Super Bowl Ad Trends from USA Today.
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