One was about the value of using single ingredient medicines rather than multiple ingredient pills. The other was on personal exercise.
A friend was watching with me and I said “Those stories both appear to be video news releases.” He asked, “What do you mean?
Well, a video news release is a company or an association produced “news story” provided to TV stations in hopes of informing consumers and benefitting the organization.
I told him that narrator was not seen on camera (thus not a local news person); the “experts” answering questions had small logos or other evidence of a company and in the exercise story two blatant references to Curves (a company sign and a closing quote from the Curves company president).”
As I explained this to my friend, I realized it had been a long time since I’ve thought of video news releases as a tool for associations.