Monday, January 14, 2013

Give it Away to BYOD: 7 Articles for Association Executives

What will you give away in 2013? 
By Jeff Cobb via Tagoras
As part of my work on Leading the Learning Revolution in 2012, I researched and interviewed a range of people who have had significant success in building high impact, profitable education businesses. If there was one lesson that came across loud and clear in these efforts, it was that the more you give away, the more you stand to gain.

Looking For More Shares? Just Ask  
By Nina Mandel via FastCompany
Looking for more “action” on social media? Check out this piece from Dan Zarella of Hub Spot. Among the gems: “requests to "please retweet" saw content being retweeted 60 percent of the time while stories that didn't include similar language were retweeted only 10 percent of the time.”

Gen Y: Are you getting the whole story? 
By Shannon Neeser via XYZ University
Looking for younger staff? You may need to look beyond LinkedIn where the typical user is 43 years old. Perhaps will help, a new platform where Millennials can curate a professional online image that really sells their strengths in a way they are already familiar with sharing information about themselves. 

By Kristin Piombino via Ragan's PR Daily
Does your CEO care about your company's social media reputation? It might seem like a silly question (of course he cares, right?), but according to an infographic from Zeno Group, a whopping one-third of CEOs fail to consider their companies' social media reputations when they make business decisions. Only 28 percent of CEOs regularly consider it. [I wonder where association CEO’s rate? SCD)

Nonprofit Storytelling with Infographics  
By John Haydon via John Haydon blog
People support your organization for one reason: They view your organization as the agent of change they seek. If they had the resources, they’d make the changes they desire by themselves. But they don’t, and that’s why you’re in their lives. So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. John shows you and then adds 5 tips on creating powerful infographics stories.

Share Everything (Except When You Don't) 
By Margaret Loftus via AssociationsNow
Smartphones are everywhere—including association board meetings, where real-time tweets and Facebook posts will inevitably follow. Where do associations draw the line, and how?
David Nour says forward-thinking associations should have a social strategy, both offensive and defensive, “to protect their brands, repute, and dissemination of sensitive information.”

Security for personal mobile devices for work tightens  
By Byron Acohido via USA Today
BYOD — Bring Your Own Device to work — is a trend that's been on the rise for a few years. Companies save costs, employees enjoy greater flexibility, and both reap productivity gains. Companies in 2012 generally conceded that BYOD is unstoppable. That said, workers who opt to join the BYOD craze this year won't have the same free-wheeling experiences that characterized the trend in its earlier stages. This year, BYOD participants can expect to relinquish control of their devices — and forgo a level of privacy — as companies impose much tighter security constraints, mobile industry analysts say.

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