|Travelers Checks (left); telegram (center); bank (right)|
- But, when we took them to the bank, the teller had never seen a traveler’s check and didn’t know what to do with it! So, she had to get her supervisor to show her how to cash them! Now I know I’m getting really old!
Later when I went inside our bank (I know, who goes to a bank anymore?!), I saw a Western Union sign and thought “are they still in business?!” So, I went to their website and found that, while Western Union doesn’t seem to send telegrams anymore, they do “specialize” in transferring money.
So why should a blog about associations share these two stories
Think about what products or services your association offers its members. Will they still be round in five years? 10 years?
And, if not, will your association still be in business? (Which implies “will your profession or industry still be around?”) What products or services will you be offering? To whom will you be offering it?
Start 2013 pondering these questions. Among your staff and with your leadership.
It didn’t take long for Kodak film, travelers checks or telegrams to be relegated to “old time movies.”
Be constantly evolving. Better to have evolution than revolution.