Monday, December 10, 2012

Trust, Disruption & 3 other articles for association executives

In The Trust Economy, Marketers Are Bankrupt By Mitch Joel via Six Pixels of Separation blog
It's getting ugly for marketers. Too bad, because marketing is just starting to get good.
We have a major issue with marketing. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept. That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program, which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia.

What I Mean When I Write about Disruption 
By Ernie Smith via

Too often, industries play catch-up to new technology. How can associations do more to keep their industries ahead of the game? Your weapon when fighting or keeping pace with disruption? Simply put, it’s technology. Not just for messaging—but for education, for finding common ground with the disruptors, for organizing an end approach. You don’t have to be a first-mover here, but if you’re running behind, late to the game, it will show. Instead of playing catch-up or defense when disruption arises, why not lead the innovative efforts, or emphasize the disruptive ideas at annual events. Start the “skunkworks” projects. Don’t treat them like unique assets that can’t be shared. Open-source the ones that can be open-sourced.

Non-profits have a charter to be innovator
By Seth Godin via Seth Godin’s Blog
The biggest, best-funded non profits have an obligation to be leaders in innovation, but sometimes they hesitate. Go fail. And then fail again. Non-profit failure is too rare, which means that non-profit innovation is too rare as well. Innovators understand that their job is to fail, repeatedly, until they don't.

Extra-Strength QR Codes Create Convention Sizzle 
By Bob James via engage365

For two years, CTIA—The Wireless Association has used an extra-strength version of the QR Code to engage attendees of MobileCon and drive traffic through the yearly exhibition. Programmed to support a prize-competition branded Tag It to Win It, the out-of-the-ordinary QR Codes—known as BCARD Tags—were placed by the hundreds in the exhibits, conference-session rooms, public areas and private lounges at MobileCon.

Is your leadership style transformational or transactional? 
By Chloe Thompson via 

Here’s why it matters. Ultimately, transformational leadership styles lead to greater employee retention and fast adoption of new initiatives, according to Malinda Zellman, writing for The Houston Chronicle. Transactional leadership has its perks, too. This style of leadership is mostly seen in sales-driven jobs, where the early bird gets the worm, or in this case, the best commission.

Five lessons event planners (and association executives) can learn from the iPad launch 
By Adrian Segar via Conferences that Work blog and Seth Godin
Seth Godin wrote a powerful post today—Secrets of the biggest selling launch ever—about why Apple sold 300,000 iPads on the first day. Here are five of his secrets that are 100% relevant to the fundamental challenges facing event planners today.
2. Don’t try to please everyone.
3. Make a product worth talking about.
6. Create a culture of wonder.
7. Be willing to fail.
9. Don’t give up so easy. 

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